Joan’s career as Creative Designer and Visual Merchandise Manager predominantly in Fashion, was unfortunately cut short due to serious injury. Her aim after rehabilitation was always to resume her career however she was totally inspired by the beauty and creativity of photography. After some deliberation she decided to retrain so embarked on persuing a degree in Commercial Photography.

Her past experience in design concept to installation, creative direction and project management are all skills which have been a great asset in her new career as a Photographer.

Her aim is to produce imaginative and unique imagery, from creating and developing the initial concept, through all phases of the creative process to the final edit. Attention to detail in all areas is key, this meticulousness is derived from a love of producing beautiful imagery.

Together with imaginative themes and concepts provide the viewer with engaging and original imagery.